Sweet Avenue Cakery specializes in designer cakes and confections. My focus is on the quality - for both your visual and your taste buds enjoyment.
How long have you been working in the wedding industry? As most girls do, I've been organizing high tea parties, serving all those delicious little sweet treats ever since I could walk and talk ;) ... but seriously I have established Sweet Avenue Cakery and started baking for a living 5 years ago.
What makes your business unique? For me it's not the what, but who - my clients and people I get to work with make it unique. Every cake and order starts off as a white canvas and together we create something unique and awesome, customized especially for that particular couple/person.
Favourite part of your business? Smells - seriously, it always smells soooo goooood! Also I love that special moment, that few seconds after the last finishing touches are done when I take a step back and have that pure moment of joy and accomplishment from knowing that my client's vision is fulfilled. But it is all those little things like glimpsing a joy on clients face when they see the cake, the sweets table or confectionery favours, receiving emails from clients after event with the thank you notes for not only a visually stunning product but one that was tasting amazing - the knowledge that I truly got to participate in making their wedding day awesome, memorable and special - that really makes my day.
What inspires you? I draw inspiration from pretty much everything I see. Nature itself is full of colours and shapes, architecture, fashion, art, magazines... you just need to keep your eyes opened, as you never know when something awesome strikes and gets your creative juices going.
Who is your mentor/hero in the industry? Where do I even begin - on daily basis I am blown away by the insane talent of the fellowwedding professionals that I have a pleasure to know personally, or follow on multiple social media platforms.
I guess my answer to this one would be look up to others, let them inspire you, be humble in what you do and create friendships with people you work and fellow vendors.
If I was to narrow it down - I think that ultimately your heroes and mentors will be the people you work with, either on daily basis in your shop, or other vendors on a particular event - these are the people that always have a good word, show up with much needed coffee, will kick your behind to get you motivated, offer the 'oh so dreaded' but ultimatelyessential creative criticism, tell you where to find the supplies you were unsuccessfully looking for for ages, and generally are right there when you need them the most.
On your day off...where would we find you?
Playing board games with my son - I am kind of a board game geek. Going to the movies with my son - I absolutely love cinema and want him to love it as much as I do. Shoe shopping without my son - I am pretty sure he wouldn't be able to handle this one. Having a family trip somewhere to the beach or on a family walk in the forest. I guess you can say I am trying to be as much family oriented as the busy schedule allows :).
If you weren't a wedding vendor, what would be your dream job? Landscape Architect - I have a degree in Landscape Design and worked in the field for a number of years before moving to Canada and starting a family. That or professional cross stitcher - I love designing cross stitching patterns in the very random spare time... do not laugh it is true. Or I would open gelato store - I love ice cream!!!
What great wedding trends are you seeing this year? I am seeing lots of trends, but personally I do not like labelling - I think that every person is unique and when two people decide to unite as a couple they bring their ideas and visions together.
I think that trends don't really matter, what matters is what you, as a person/couple like - if a style is very popular, but it doesn't feel good to you, then what is the point of following it? On the other hand if you like something that you haven't seen done before do not be afraid to go for it if it feels right - who knows maybe you will become a pioneer of your vision.
However for those who would like a little bit more to the point answer I can say that what I am seeing trending are plaques with the couple's initial, sugar crystals, marble finishes, clean lines going hand in hand with fashion inspired avant-garde on the opposite side, groom's cakes going hand in hand with the wedding cake, and lots of dessert tables.
Do you have any practical advice for couples planning a wedding? Take a moment to breathe - it helps with almost everything, this one tiny moment helps clearing your mind and focusing on what is truly important - following your heart, you and your loved one.