Today I'm so pleased to tell you about a fabulous Toronto bridal shop run by some fiercely creative ladies with Niagara roots and 20 years of collective fashion experience. LoversLand is an inspirational space that carries a curated collection of bridal gowns and ready-to-wear dresses, with a meaningful approach and a mellow atmosphere that is perfect for the contemporary bride. Check out our Q & A below and learn more about this sweet gem!
Vineyard Bride: Where is LoversLand located?
LoversLand: You can find us at 215 Ossington Avenue in Toronto. We love the excitement and energy of the Queen West neighbourhood. Even Vogue magazine named it one of the coolest districts to visit in the world! You can also find us at www.shoploversland.com
VB: Do I need to make an appointment to visit LoversLand?
LL: We happily welcome walk-ins to shop our selection of gifts, ready-to-wear, accessories and lingerie, however we recommend booking an appointment if you wish to browse and try on bridal dresses. Bridal dresses are nestled in a private tent (aka The Haven) at the back of the shop so it’s best to secure an appointment to guarantee availability.
VB: What and whom should I bring with me to my appointment?
LL: We encourage brides to make their appointments as personal as they want. Some like to pop a bottle of bubbly with their nearest and dearest and some like to have their own private experience alone. We love keeping things intimate and less is more, we suggest bringing no more than four from your wolf pack.
VB: How far in advance should I purchase my dress?
LL: You should allow approximately 3 to 5 months for the delivery of your dress, however delivery times vary by brand, so be sure to ask us so we plan accordingly.
VB: What qualities does LoversLand offer brides in terms of experience? (eg. Atmosphere, knowledgeable stylists, lighting, etc.)
LL: We’re a destination where you can come to for advice and to dream! We offer advice for brides and couples as well as style consultations. (We also offer style consultations over the phone and via email). The cool gallery-like atmosphere we created is meant to be fun, easy-going and romantic, which adds a sense of ease when shopping.
VB: What are the benefits to purchasing a gown in a boutique as opposed to buying one online or having one made?
LL: The best part about shopping in a boutique is that you get to try it on, feel the fabric on your skin and have that experience. Boutiques take your measurements and order the dress to be made for you. It adds a sense of ease to know what you are getting and what to expect when your gown arrives.
VB: Are there any tips for calculating a dress budget? How can I know how much I should spend?
LL: We suggest doing your research prior to calculating your dress budget. Look online and determine what brands you like best, and call around to find out price range of those brands. It’s best to know your limits before starting the process to avoid surprises.
VB: What are some general tips for accessorizing a bridal gown?
LL: Accessorizing your gown is the most exciting part! Ladies are becoming more playful accessorizing with hats and 1930s headpieces are a must. Brides want to have fun and feel like themselves on their wedding day
If your gown has a lot of beading, keep accessories to a minimum, but on the flip side, if you choose a minimalist gown, we say play it up.
If you choose to wear a bracelet, make sure it won’t catch on anything.
Higher cut necklines don’t necessarily need a necklace.
This is the best time to associate the “something borrowed or something blue” piece into your wedding
VB: What are the hottest trends in bridal fashion right now? What forecasted trends should we be keeping an eye out for?
LL: We’re seeing a lot of off the shoulder and illusion necklines, which we love! Long sleeve options are finally making their way back to bridal dresses as well as a combination of boho and Hollywood glam. We also love beach chic, two pieces and the sexy back is in full effect for gowns.
VB: What other items besides wedding dresses does LoversLand carry?
LL: We’re a bridal destination for the modern woman looking for something different and we’re also simply a shop for lovers. You don’t have to be a bride to shop here. We offer a unique selection of accessories, jewellery, gifts, lingerie, and swimwear for both men and women. It’s about couples and love, not just about the wedding.